My Case Studies

MapleFi – AI-Driven Finance App Redesign

Redesigned a personal finance app from the ground up using Axure. Focused on simplifying budgeting through a conversational AI assistant (Nura), smart suggestions, and visual goal tracking. Built a full design system, improved navigation, and crafted a calm, modern UI that reduces cognitive load—especially for users overwhelmed by traditional finance tools.

Investor’s Edge

A UX redesign project for a stock trading platform.

CRA Sign-in

Redesigned the CRA sign-in experience with a UX copywriting lens—fixing vague CTAs, unclear login options, and robotic error messages. Focused on clarity, trust, and accessibility for all users, including newcomers to Canada.

Simplii Login Page

A focused UX copywriting case study analyzing the Simplii Financial login page. I identified key clarity and usability issues, rewrote critical messages, and redesigned the interface for a friendlier, more accessible sign-in experience.

Design System

Design System for a personal finance app designed to help users manage their budget effectively.

Accessibility Meets Innovation

UX sprint focused on making meeting scheduling more accessible for blind users. It was part of a course at Northwestern. I sketched 5 ideas, built a prototype, and tested it. Learned a lot about inclusive design and real user needs.

FreyFunds

A personal finance app designed to help users manage their budget effectively.

Florist

A flower shop management app that enhances customer experience.